Hanging banners elevate your identity above the aisle line so prospects can find you sooner. They
occupy overhead space instead of your floor plan, which helps maintain open layouts for demos and
meetings. Below is a practical guide to choosing, installing, and maintaining the right system.
Trade shows, conference foyers, and retail atriums benefit most because elevated media stays clear of crowding and fixtures. Banners act as dependable markers for orientation and wayfinding.
Circular shapes provide consistent visibility from any direction, while rectangles align naturally with long aisles. Tapered profiles can draw focus to a demo, counter, or stage area within your stand.
Select size and height based on viewing distance and footfall density. Keep copy short and readable; high-contrast palettes work best for long-range legibility.
Best-Fit Venues and Scenarios
Standardise sleeves so local teams can translate copy without redesign.
Ceiling Heights, Sightlines, and Flow
Export artwork at correct scale with bleed and safe margins; test contrast on a distant monitor.
Choosing by Audience and Objectives
Keep fire-retardant certificates ready for inspections and rigging sign-off.
Next step: Explore our full range of Hanging Banners.
