Hanging banners elevate your identity above the aisle line so prospects can find you sooner. They
occupy overhead space instead of your floor plan, which helps maintain open layouts for demos and
meetings. Below is a practical guide to choosing, installing, and maintaining the right system.
The primary function is long-distance brand recognition. Elevated placement helps guests pick out your stand quickly and reduces the need for repeated directions from staff.
Banners also support zone labeling—marking product families, demo areas, or hospitality spaces—and can synchronise with floor graphics to guide traffic.
Consistent framing across your calendar builds familiarity. You can refresh creative by swapping sleeves without replacing the frame.
Attracting Qualified Visitors
Use large type, short messages, and strong contrast for distance readability.
Wayfinding and Zone Signage
Maintain a rigging checklist with spare carabiners, cables, and zip ties.
Cross-Event Brand Consistency
Standardise sleeves so local teams can translate copy without redesign.
Next step: Explore our full range of Hanging Banners.
