Updated: September 11, 2025

Counters & Cases are essential display solutions that combine functionality, portability, and branding impact.
This article explores counters & cases in action: from storage to presentation, offering insights exhibitors can use to enhance efficiency and presentation at events.

Practical Uses at Events

At trade shows, counters provide branded reception areas, while cases keep graphics and hardware safe in transit.
Together, they help exhibitors maintain a polished, organised booth.

Dual Functionality

Many cases transform into podiums with the addition of a graphic wrap.
This dual role reduces the need for extra furniture and maximises booth efficiency.

Best Practices and Next Steps

Plan placements, keep lead-capture materials at counters, and label cases for fast pack-down after the show.
A short pre-open checklist helps teams start on time and keep the stand looking sharp.

Quick Checklist

• Confirm booth layout and cable routing.
• Pack spare graphic wraps and cleaning cloths.
• Verify case dimensions for freight or airline rules.
• Position counters to guide visitor flow.

Explore sizes, graphic options, and accessories for your next activation here: Counters & Cases.