Updated: September 11, 2025

Counters & Cases are essential display solutions that combine functionality, portability, and branding impact.
This article explores cost-effective branding with counters & cases, offering insights exhibitors can use to enhance efficiency and presentation at events.

Lower Costs Over Time

Reusing durable counters and cases across multiple events reduces replacement expenses.
Swappable graphic wraps allow for brand updates without buying new hardware.

Reduced Freight and Setup Costs

Lightweight designs minimise shipping fees and fast assembly saves on labour hours.
Together, these benefits generate long-term savings for exhibitors.

Best Practices and Next Steps

Plan placements, keep lead-capture materials at counters, and label cases for fast pack-down after the show.
A short pre-open checklist helps teams start on time and keep the stand looking sharp.

Quick Checklist

• Confirm booth layout and cable routing.
• Pack spare graphic wraps and cleaning cloths.
• Verify case dimensions for freight or airline rules.
• Position counters to guide visitor flow.

Explore sizes, graphic options, and accessories for your next activation here: Counters & Cases.